Press Release

Core Brands Promotes Eric Herdman to Product Manager, ELAN

PETALUMA, CALIFORNIA, August 30, 2016 – Further strengthening its product development team, Core Brands today announced the promotion of industry veteran Eric Herdman to Product Manager for the ELAN brand, reporting directly to Mike Jordan, Core Brands Vice President, Product Management.

“Eric has consistently impressed me with his knowledge of the ELAN platform, the eco-system that surrounds it and the dealers who install it,” Jordan said today. “He has a vision of where ELAN needs to go in the future. Eric is the ideal product manager for the brand.”

Eric HerdmanHerdman has been a vital part of the ELAN team since 2007, and has played a key role in developing the award-winning training programs that have empowered ELAN dealers and installers to make the benefits of the ELAN control system available to customers around the world. “Eric truly understands the custom installer’s perspective, and we’re thrilled to have him oversee the brand’s hardware product development,” Jordan added.

As Product Manager, ELAN, Herdman is responsible for the development and implementation of ELAN’s long-term hardware product strategy and execution.

Herdman began working with ELAN nine years ago after several years as a successful custom installer. Most recently, he was Core Brands’ Training Program Manager, developing the training programs to support new product and software launches, while also building out the company’s online training initiative. Prior to that, Herdman was Core Brands’ Marketing Content Manager where he developed most of the control product manuals used by Core Brands’ dealers.

“It’s an honor to step into the ELAN Product Manager role,” Herdman stated. “I look forward to working with Mike and with our software Product Manager Tom McKeon to expand the ELAN product offerings in ways that create real opportunities for our dealers, providing entertainment and control solutions that accelerate their businesses.” 

About ELAN

ELAN, from Core Brands, develops an award-winning line of whole-house entertainment and control solutions distributed through a comprehensive channel of select dealers throughout the United States, Canada, and countries worldwide. To learn more, visit www.elanhomesystems.com.

About Core Brands

Core Brands combines the product and marketing strengths of iconic and award-winning control, audio, power management, connectivity and video distribution brands including ELAN®, SpeakerCraft®, Gefen®, Niles®, Panamax®, Proficient®, Furman®, Sunfire® and Xantech® to deliver a portfolio of connected home solutions to its channel partners and end users. 

About Nortek, Inc.

Core Brands is a Nortek company. Nortek Inc. is a global diversified company with leading brands and innovative, technology-driven products and solutions for lifestyle improvement at home and at work. For further information, please visit www.nortek.com.



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