Press Release

Core Brands Receives Four 2016 Quest for Quality Awards from CE Pro Magazine

PETALUMA, CALIFORNIA, March 31, 2016 – Underscoring its position as a premier supplier of both products and services to its growing and expanding dealer network, leading automation, entertainment and control technology manufacturer, Core Brands, a Nortek company (NASDAQ: NTK), today received four 2016 Quest for Quality Awards from CE Pro Magazine. Core Brands was awarded Platinum for Best Trade Show Presence and Gold in the Best Shipping Policies category, while ELAN won Silver for Best Technical Support and SpeakerCraft won Silver in the Best Dealer Protection Policies category.

The Sixth Annual CE Pro Quest for Quality Awards recognizes outstanding efforts by manufacturers and distributors in service-related fields based on responses from the integrators that rely on them daily. Companies were nominated solely by CE Pro readers in a series of open-ended questionnaires sent to subscribers. This year, nearly 7,200 votes were cast.

“It’s an honor to receive four Quest for Quality Awards from CE Pro, as voted by its readers,” Core Brands President Joe Roberts stated. “We are dedicated in our commitment to provide the best support possible. And this commitment is ongoing; we will continue to evolve our technical support, customer service and product training to better serve our dealer network across all of our brands.”

The Core Brands Dealer Portal offers a variety of new shipping options and features, significantly simplifying the ordering and shipping process. Dealers can check inventory status and place orders at their convenience—anytime, from anywhere. Once orders are placed, dealers can track processing and shipping status in real time. And trade shows, as Roberts explained, “are still an important place to meet and build relationships with our dealer network.”

The Best Technical Support award presented to ELAN is an early milestone in Core Brands’ larger initiative to provide incomparable support for every brand within the company. Dealer Protection remains an important focus, and not just for SpeakerCraft. In 2015, Core Brands launched a Brand Protection program to ensure that unauthorized resellers of Core Brands products are identified and their online visibility mitigated. “We are committed to ensuring that our authorized dealers all receive the greatest opportunity to deliver a superior experience to their customers,” Roberts emphasized.

More information about the Core Brands services that won Quest for Quality Awards can be found in the April issue of CE Pro Magazine.

About Core Brands

Core Brands combines the product and marketing strengths of iconic and award-winning audio, power management and control brands including ELAN®, SpeakerCraft®, Gefen®, Niles®, Panamax®, Proficient®, Furman®, Sunfire® and Xantech® to deliver a portfolio of connected home solutions to its channel partners and end users. 

About Nortek, Inc.

Core Brands is a Nortek company. Nortek Inc. (Nasdaq: NTK) is a global diversified company with leading brands and innovative, technology-driven products and solutions for lifestyle improvement at home and at work. For further information, please visit

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