Press Release

Core Brands and Vision Werks Team Up to Execute Authorized Dealer and Brand Protection Program

PETALUMA, CALIFORNIA, October 16, 2015 – Core Brands, today announced the launch of a new program with Vision Werks Consulting, the recognized leader in brand protection policies and programs. Vision Werks is helping ensure that unauthorized Core Brands resellers are identified and their online visibility mitigated, which will enhance brand equity, protect each brand’s reputation and technology investment to provide greater overall reseller and customer satisfaction. The announcement was made at the Core Brands booth (#4128) at CEDIA Expo 2015 at the Dallas Convention Center in Dallas, Texas.

“We are committed to ensuring that our authorized dealers all receive the greatest opportunity to deliver a superior customer experience to their customers, and key to that commitment is insuring that only authorized parties can sell Core Brands products,” said Joe Roberts, Core Brands President. “Vision Werks is helping us identify and manage all unauthorized resellers that threaten tarnish the brand identity of our brands.”

“Vision Werks is very excited about assisting Core Brands in aggressively and effectively engaging the disruptive unauthorized online marketplace to establish order and discipline, while protecting the brand presence and identity of these iconic brands,” said Bill Johannesen, Vision Werks Managing Director.

“We are glad to see Core Brands has enlisted Vision Werks for assistance with mitigating unauthorized dealer sales,” said Dave Workman, CEO and President of ProSource. “Vision Werks brings a solid understanding of the vendor-dealer relationship which will benefit the brands and our members.”

Roberts added, “We put our dealers first, focusing on providing the industry’s best products that deliver the best possible customer experience. We are invested in the online protection of our brands, and Vision Werks plays a pivotal role in helping us provide the highest level of dealer and customer satisfaction.”

The new Brand Protection Program—rolling out immediately in the United States with more markets to follow—will be highlighted at the Core Brands booth #4128 at CEDIA, including access for dealers to the new Dealer Authorization Portal



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