Press Release

Core Brands Simplifies Business Transactions With Breakthrough New Dealer Portal

PETALUMA, CALIFORNIA, October 15, 2015 – Underscoring its commitment to provide dealers with more business opportunities from more brands than ever before, leading control, audio and power solutions providerCore Brands today announced that its iconic brands are now available through a new, user-friendly online dealer portal. The portal also features CI-focused products from Nortek sister companies, beginning with Omnimount, Broan-Nutone and Nortek Security & Control.  The unveiling of the new dealer portal was made today at CEDIA 2015 at Booth #4128 in the Dallas Convention Center.

“The new Portal simplifies the ordering process, saving dealers’ time so they can focus on their customers,” said Core Brands President Joe Roberts. “Dealers can check inventory status and place orders at their convenience—anytime, from anywhere. Once orders are placed, dealers can track processing and shipping status. And of course, the Portal offers access the full library of product manuals, training and other support information. This is a major element in our exceptional service commitment.”

Featuring all Core Brands products and select assortments from its sister companies, the Portal offers product solutions to fully-equip dealers for any project. The Portal provides access to brands including ELAN, SpeakerCraft, Panamax, Gefen, Sunfire, Furman, Niles and Xantech, and is incorporating CI-targeted products from Omnimount, Broan-Nutone, and Nortek Security & Control.

Market-leading programs represent another key pillar in the Core Brands promise, and the Portal will make it easier for dealers to monitor their program dollars, which aggregate across multiple brands. “We are confident the new Portal will be an important tool for all our dealers,” concluded Roberts, “and we look forward to introducing it to everyone at CEDIA.”   

Dealers can begin using the new Portal by visiting www.corebrands.com. The Core Brands team will be demonstrating the Portal at CEDIA, booth #4128, where dealers can get signed-up and logged-in on the spot.



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