Press Release


PETALUMA, CALIFORNIA, May 23, 2014 —Core Brands, a Nortek company (NASDAQ: NTK), today announced the appointment of industry veteran Paul Roberts to the position of Director of Pro Division Sales.

Effective immediately, Roberts will direct the development and implementation of all vertical and systems integration sales programs for the professional products marketed by Core Brands, with particular focus on the Furman and Xantech brands.  He reports directly to Core Brands Senior Vice President of Sales Dave Keller, who today welcomed Roberts to the Core Brands team.  “Paul brings more than 15 years of sales and sales management experience to his new position at Core Brands — experience and a customer focus that will benefit our pro products dealers and their customers.  His ability to create and successfully apply growth strategies has been demonstrated time again over the course of his career.  We are proud he has joined the Core Brands team!”

Paul Roberts assumes his new position already well prepared for the job.  Last year, he was retained as a consultant by Core Brands to conduct a complete re-evaluation of the commercial channel.  The strategies and opportunities that resulted from this project are what convinced Paul to join the Core Brands team as the new Director of Pro Division Sales.  “I am excited to become a part of a team that is defining the future of professional power conditioning and connectivity solutions.  Furman and Xantech are both introducing next generation innovations that will deliver immediate and meaningful benefits to our entire customer base, and I look forward to supporting our dealers and customers in every way possible.”

Before starting his consultancy in 2013, Roberts was a senior executive at Symetrix, Inc., where he served as Chief Executive Officer (2012-2013) and Vice President of Sales & Marketing (2006-2012).  Before this he served as the Inside Sales Administration Manager at Loud Technologies (2004-2006) and as the Inside Sales Manager at Symetrix, Inc. (1997-2004).  Roberts began his career as an Import Customs Broker at Clear Freight (1993-1997).


About Core Brands, LLC

Headquartered in Petaluma, California, Core® Brands, LLC is a company within the Technology Solutions Segment of Nortek, Inc. Core Brands combines the product and marketing strengths of iconic and award-winning audio, power management and control brands to deliver a portfolio of connected home solutions to its channel partners and end-users.

About Nortek, Inc.

Core Brands, LLC is part of Nortek’s Technology Solutions Group (TSG), a group of top product brands that together offer the leading global portfolio of residential and commercial automation and control solutions and related products, delivering innovative entertainment, security and convenience solutions to millions around the world.  Nortek, Inc. is a global diversified company with leading brands and innovative, technology-driven products and solutions for lifestyle improvement at home and at work. For further information, please visit:


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