Core Brands Supports Gary Sinise Foundation's R. I. S. E. Outreach Program
PETALUMA, CALIFORNIA, November 18, 2013 — Core Brands, a subsidiary of Nortek, Inc. (NASDAQ: NTK), today announced that it is supporting the Gary Sinise Foundation by providing a range of audio, control, and power management solutions to be installed in five homes being built in 2014 for returning wounded military service members. According to Core Brands Vice President of Products & Marketing Joe Roberts, the commitment to provide solutions to each home stems from the company’s desire to support returning American military personnel who have made extreme sacrifices for their country.
“All of us who enjoy the benefits of freedom have an obligation to give back to those who have sacrificed so much to preserve those freedoms,” Roberts said today. “We think the work being done by the Gary Sinise Foundation to help wounded heroes live independently in the communities they call home is nothing short of extraordinary. We are honored to help in any way we can.”
Joel Berrettini of IT and Media Solutions, an Elite level dealer of ELAN Home Systems, initiated the relationship between Core Brands and the Gary Sinise Foundation. His involvement with the Foundation began on September 11, 2012, when he saw Megyn Kelly on Fox News run a story on a Smart Home built by the Gary Sinise Foundation. “Here was a way that I could give back and have a direct impact on the quality of life for our Veterans,” said Berrettini. “There is a desire to give back and with the lifetime of skill sets acquired, I was all in. I called Core Brands and they didn’t hesitate and gave me their commitment. As a result, five veterans are going to be able to live independently in their new smart homes.”
“Home is more than a house. It’s literally where we take comfort from the world,” said Judy Otter, Executive Director of the Gary Sinise Foundation. “When Joel Berrettini first contacted us, it was clear that he had a heart for our military. He was extremely motivated to assist us, in any way that he could, and has been extremely generous with his time and resources. The contribution being made by Core Brands will help to put 21st century smart home technology at the fingertips of some of the bravest Americans to have ever answered the nation’s call to serve.”
The experiences of war leave an indelible impact on servicemen and servicewomen. Upon their return to civilian life, the physical, emotional and psychological challenges they and their families face are often very difficult. As citizens, supporting our defenders is a responsibility each of us must carry – and the Gary Sinise Foundation is committed to ensuring that the sacrifices of our brave men and women are never forgotten.
About the Gary Sinise Foundation
The Foundation serves the nation by honoring its defenders, veterans, first responders, their families and those in need by creating and supporting unique programs designed to entertain, educate, inspire, strengthen and build communities. These include its R.I.S.E. Outreach (Restoring Independence and Supporting Empowerment), whose flagship initiative is a custom Smart Home building project for severely wounded veterans. Each home is customized to ease their daily challenges and help restore independence with features like retractable cook tops, cabinets and shelving, elevators and more, all accessible via an iPad. Other programs include Relief & Resiliency Outreach, Invincible Spirit Festivals, Serving Heroes and Arts & Entertainment Outreach. The Foundation has also partnered with GE on their Get Skills to Work program to help veterans translate military skills into advanced manufacturing jobs while empowering employers with tools to recruit, onboard and mentor veterans. For more information, please visit GarySiniseFoundation.org.
About Core Brands, LLC and Nortek, Inc.
Headquartered in Petaluma, California, Core Brands, LLC is a company within the Technology Solutions Segment of Nortek, Inc. Core Brands combines the product and marketing strengths of twelve iconic audio, power management and control brands into a single business unit that includes the ATON®, BlueBOLT®, ELAN®, Emphasys®, Furman®, Korus®, Niles®, Panamax®, Proficient®, SpeakerCraft®, Sunfire® and Xantech® brands. Core Brandså has more than 190 years of combined experience in the residential, commercial and professional markets and over 4,300 direct customer accounts in multiple distribution channels in the United States and around the world.
Nortek, Inc., (NASDAQ: NTK) is a global, diversified company whose many market-leading brands deliver broad capabilities and a wide array of innovative, technology-driven products and solutions for lifestyle improvement at home and at work. Please visit www.nortekinc.com for more information.