Core Brands Appoints Joe Roberts VP Products & Marketing
Petaluma, CA─(September 17, 2013)─ Core Brands,a subsidiary of Nortek , Inc. (NSDQ: NTK), today announced the appointment of seasoned tech industry executive Joe Roberts to the position of VP of products and marketing. Mr. Roberts brings nearly 20 years of experience in building award winning consumer technology products, marketing across global channels and managing a range of business disciplines.
“We are pleased to add Joe’s significant experience in product strategy, marketing and business scaling to our team,” said Bill Pollock, president of Core Brands. “Joe brings an exciting track-record of best-in-class product delivery with aggressive time-to-market and a multi-channel approach.” Mr. Pollock continued, “His expertise in software, cloud solutions and connecting product strategies to the company’s vision is a powerful fit for Core Brands, as we take our business to the next level in the coming quarters and years.”
Prior to his position at Core brands, Mr. Roberts held executive level, general management and senior marketing positions at companies, including The learning Company, Broderbund, Corel, eLanguage, and others.
About Core Brands, LLC and Nortek, Inc.
Headquartered in Petaluma, California Core Brands, LLC is a company within the Technology Solutions Segment of Nortek, Inc. Core Brands combines the product and marketing strengths of ten iconic audio, power management and control brands into a single business unit that includes ATON, BlueBOLT, ELAN, Furman, Niles, Panamax, Proficient, SpeakerCraft, Sunfire and Xantech brands. Core Brands has more than 190 years of combined experience in the residential, commercial and professional markets and over 4,300 direct customer accounts in multiple distribution channels in the United States and around the world.
Nortek, Inc., (NASDAQ: NTK) is a global, diversified company whose many market-leading brands deliver broad capabilities and a wide array of innovative, technology-driven products and solutions for lifestyle improvement at home and at work. Please visit www.nortekinc.com for more information.