About Us

Headquartered in Petaluma, California, Core Brands delivers a portfolio of award-winning connected home solutions to our channel partners and end-users. We do this by combining the product and marketing strengths of our iconic and award-winning control, audio and power management brands: ELAN, SpeakerCraft, Niles, Panamax, Furman, Proficient, Sunfire, BlueBOLT and Xantech.

The Dealers who sell and install Core Brands products are our key partners in delivering best-in-class customer solutions. Our ongoing commitment is to delight them with exceptional customer service, innovative products and market-leading programs so that together we can deliver solutions to improve the lives and businesses of our customers.